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Built for trainers
to keep what
they earn.

No commission on client billing, ever. Free to start, $39/month when you're ready to grow.

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No credit card required
See it in action
$0 Commission on client billing
$39 Per month. Unlimited clients.
$0 To start. No card needed.
formline.app/trainer/dashboard
Formline trainer dashboard
Client session logging
Client app
Replaces
Google Sheets WhatsApp TrueCoach Trainerize MyFitnessPal
📋

Spreadsheets weren't built for coaching

Tracking client programmes across Google Sheets, WhatsApp, and a notes app means hours lost every week that should go to your clients.

💸

Your expertise stops at your client list

You're building knowledge every session, but it only benefits the clients you have time for. There's no way to earn from what you know at scale.

👻

Clients drift when you're not watching

Without real-time visibility into who's training and who's struggling, clients go quiet before you even know there's a problem.

Built for trainers

Everything in one place.
Nothing you don't need.

Formline replaces the patchwork of tools most trainers rely on: with a single platform designed around how you actually coach.

01
👥

Client management & session logging

Every client in one place. See who's active, who's falling behind, and what each person logged last session: without chasing anyone.

  • Real-time session logging with automatic PR detection
  • Smart alerts when a client goes quiet
  • Post-session review with set-level feedback
  • Daily check-ins and habit tracking per client
02
🏗️

Programme builder

Build structured programmes with the detail your clients need: sets, reps, tempo, rest, supersets: and assign them in seconds.

  • Full exercise library with custom exercise support
  • Superset and circuit block builder
  • Equipment-aware conflict warnings before assignment
  • Progressive overload suggestions after each cycle
03
💬

Messaging & check-ins

Stay connected with clients without living in your inbox. Voice notes, automated check-ins, and coaching context built into every message.

  • Voice notes with one-press recording
  • Automated messages for milestones and inactivity
  • Daily and weekly check-in flows
  • Do Not Disturb window: your time stays yours
04
📈

Earnings & the marketplace

Trainers on Formline earn a share of monthly marketplace revenue by contributing expert knowledge: on top of their regular client income.

  • Earn from Q&A answers, programme contributions, peer reviews
  • Monthly pool distribution weighted by contribution quality
  • Full earnings dashboard with transparent point breakdown
  • Stripe payouts: no admin, no invoicing
05
📄

Already on another platform?

Paste your existing programmes or upload a PDF and Formline converts them into structured sessions you can edit. Your programmes come with you.

  • Paste text from any format or upload a PDF
  • AI converts it into a structured programme
  • Edit, adjust, and assign to clients immediately
06
💳

Direct billing. Zero commission.

Charge clients directly from Formline. Payment links, recurring subscriptions, session packages. Every cent goes to you.

  • Send payment links in one tap from a client's profile
  • Recurring subscriptions and session packages
  • Zero commission on all plans, always
  • Full payment history per client
See it in action

What Formline looks like

A platform that looks as considered as the coaching it supports.

formline.app/trainer/dashboard
Trainer dashboard
🔍 Click to enlarge
Dashboard: your clients at a glance See who trained, who needs attention, and what your day looks like: before you've had your first coffee.
Post-session review
🔍 Click to enlarge
Session review: coaching without the commute Review every set your client logged, leave feedback on individual exercises, and adjust next week's targets in one flow.
Programme builder
🔍 Click to enlarge
Programme builder: structure that actually transfers Build detailed, periodised programmes with the same precision you'd use in person: then assign them in two taps.
Client home dashboard
🔍 Click to enlarge
Daily dashboard: not a feed Clients see exactly what they need today. Their session, their habits, their check-in. Nothing else.
Session complete with PR
🔍 Click to enlarge
Session logging: the moment they earn it Personal bests are caught and celebrated in the moment. Clients feel the progress. That's what keeps them coming back.
Post-session summary
🔍 Click to enlarge
Session complete: PRs caught, nothing missed Every session ends with a summary — duration, volume, personal records flagged automatically. Clients see their progress in real numbers.

The marketplace

Your knowledge earns while you coach

Trainers on Formline contribute to a shared pool of coaching expertise. Clients get peer-reviewed programmes. Trainers earn a monthly share of pool revenue: weighted by the quality of their contributions, not hours online.

It's not a side hustle. It's what happens when a platform is built to let great coaches earn beyond their client list.

Earnings dashboard
Earnings dashboard Your pool share, points breakdown, and estimated payout — updated every month.
Peer review queue
Peer review queue Vote on proposed programme edits from the community. Quality contributions get weighted higher.
For your clients

What your clients experience

When you invite a client to Formline, they get a focused, clean mobile experience built entirely around their programme and your coaching.

1

Invited directly by you

Clients join via a personalised link you send. Onboarding takes under two minutes: goals, equipment, health sync: then straight into their programme.

2

Daily dashboard, not a feed

Clients see what matters today: their session card, their check-in, their habits. No social noise, no clutter: just their training and their trainer.

3

Progress they can see

Every session logged is a data point. PRs are caught and celebrated in the moment. Clients feel the momentum building: which keeps them showing up.

Client home dashboard
Pricing

Same product. More capacity as you grow.

No commission on client billing. Ever.

Free
$0 / month

For trainers building their first client base.

  • ✓ Up to 3 clients
  • ✓ Full programme builder
  • ✓ Session logging and progress tracking
  • ✓ Messaging and auto-messages
  • ✓ Check-ins and habits
  • ✓ Marketplace participation
  • ✓ Certifications and verified badge
Get started free

No credit card required

Recommended
Pro
$39 / month

For working trainers who have outgrown three clients.

  • ✓ Unlimited clients
  • ✓ 1.15x marketplace earnings multiplier
  • ✓ Everything in Free
Start Pro
Business
$99 / month

For studios, gyms, and coaching teams.

  • ✓ Unlimited clients
  • ✓ 1.15x marketplace earnings multiplier
  • ✓ Multiple coaches under one organisation
  • ✓ Shared client pool
  • ✓ Everything in Pro
Start Business
Questions

Things trainers ask us

Founding trainers are the first trainers on Formline. They get full access completely free for life, a direct line to the founder, and early input on what gets built. If you want to be part of that, get in touch below rather than signing up directly.
Under ten minutes to get your account set up and your first client invited. The onboarding walks you through creating your trainer profile, building your first programme, and sending your first client invite. Most trainers have their first client actively logging sessions within 24 hours of signing up.
Yes. You can build your existing programmes directly in the programme builder: most trainers find it faster than recreating them in a spreadsheet once they're familiar with the interface. Client history can't be imported automatically, but new clients start fresh with their first session and build their record from there. We're looking at CSV import for founding cohort trainers as a near-term addition.
Only as much as you want to put in. The marketplace is opt-in: you contribute answers, programme edits, and peer reviews when you have time and knowledge to share. There's no minimum contribution requirement. Trainers who engage more earn more from the pool. Trainers who contribute occasionally still earn something. You're never penalised for being busy with your own clients.
The client experience is fully mobile-optimised and works as a progressive web app on iOS and Android: clients can add it to their home screen. The trainer platform works on desktop, tablet, and mobile. Dedicated native apps are on the roadmap for later in 2026. Founding trainers will be the first to access them.
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Up to 3 clients, full product access, no credit card required. Upgrade when you're ready.

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